About
MY BACKGROUND
With a passion for event planning, social media, and all things marketing, I have both the skill set and professional background necessary to better the marketing world. As a hardworking, self-motivated team player with excellent communication skills, I am always the first one in the office and the last one to leave. With my skillset, I hope to pursue a career in advertising or marketing. Browse my site to see all that I have to offer.
Education
WHAT I’VE LEARNED
University of California, Santa Barbara
2012 - Expected 2020
Bachelor of Arts: Film and Media Studies
Minor: Asian American Studies
Certificate: Health and Wellness + Personal Training
GPA: 3.71
Skills
Experience
WHERE I’VE WORKED
Sports Marketing Intern + Captain
UCSB Athletics | August 2017 - Present
Social Media Intern
Ghost Media | June 2018 - August 2018
Retail Sales Associate
Big 5 Sporting Goods | June 2017 - September 2017
WHAT I KNOW
• Project management
• Social media management
• Market research
• Proficient in Microsoft Office and iMovie
• Familiar with Photoshop
• Familiar with website design
Resume
Education
WHAT I’VE LEARNED
Experience
WHERE I’VE WORKED
Volunteer Coordinator
University of California, Santa Barbara
2016 - March 2020
Bachelor of Arts: Film and Media Studies
Minor: Asian American Studies
Certificate: Health and Wellness + Personal Training
Social Media Coordinator
The Salvation Army | May 2023 - Present
Marketing Strategy Intern
The Salvation Army | September 2020 - May 2023
InterTrend Communications | June 2020 - August 2020
Sports Marketing Intern + Coordinator
UCSB Athletics | August 2017 - June 2020
Outreach Coordinator
Skills
WHAT I KNOW
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Content Creation
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Social media management​
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Market research
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Proficient in Microsoft Office and iMovie
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Proficient in Adobe Photoshop, Premiere Pro and Canva
Coastal Fund | March 2019 - June 2020
Marketing Intern
Fox&Co Design | July 2019 - September 2019
Social Media Intern
Ghost Media | June 2018 - August 2018
Community Work
OUTSIDE ORGANIZATIONS
Volunteer
Asian Pacific Environmental Network | July 2022 - Present
Solidarity Arts Fellow
Vigilant Love | January 2022 - July 2022
President
Nikkei Student Union | August 2019 - June 2020
Cultural Mentor
UCSB Housing | August 2018 - June 2020
Vice President
Nikkei Student Union | August 2018 - June 2019
Events Coordinator
Nikkei Student Union | August 2017 - June 2018
About
MY BACKGROUND
With a passion for social media, and all things marketing, I have both the skill set and professional background necessary to better the marketing world. After interning for three years and starting my post-grad career, my interests and knowledge in these fields have only grown and continues to as I navigate my way through the professional world. As a goal-oriented, and self-motivated team player, peers and bosses often refer to me as the first one in the office and the last one to leave. With my skill set, I hope to pursue a career in advertising, social media management or marketing. Scroll through my site to see all that I have to offer.
Writing Samples

SOME OF MY MARKETING WORK
After two years of working in UCSB’s Sports Marketing Division, I wanted to show recruiters the actual results my work in marketing has contributed to. As noted in my resume, I have developed marketing material that helped attract over 10,000 fans at a Men’s Soccer match, which is actually more than double the home attendance average of Division I NCAA Basketball games. I also included our 2017 and 2018 average to show how our attendance numbers, averaging 2,411, are significantly higher than most Division I NCAA Men’s Soccer teams, averaging 175. I would also like to point out that schools known for their athletics and marketing program, such as UCLA and Stanford, are still trailing UCSB Men’s Soccer in home attendance.
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SOME OF MY SCHOLARLY WORK
An analysis of how Nike targeted women consumers through empowerment in their "Unlimited Pursuit" Campaign
An analysis of comedy and realism in environmental media
An analysis of patterns in the 1920s film fan magazine, Photoplay
Writing Samples

SOME OF MY MARKETING WORK
After two years of working in UCSB’s Sports Marketing Division, I wanted to show recruiters the actual results my work in marketing has contributed to. As noted in my resume, I have developed marketing material that helped attract over 10,000 fans at a Men’s Soccer match, which is actually more than double the home attendance average of Division I NCAA Basketball games. I also included our 2017 and 2018 average to show how our attendance numbers, averaging 2,411, are significantly higher than most Division I NCAA Men’s Soccer teams, averaging 175. I would also like to point out that schools known for their athletics and marketing program, such as UCLA and Stanford, are still trailing UCSB Men’s Soccer in home attendance.
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Katherine Fukuda's Portfolio
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SOME OF MY SCHOLARLY WORK
An analysis of how Nike targeted women consumers through empowerment in their "Unlimited Pursuit" Campaign
An analysis of comedy and environmental messages
An analysis of patterns in the 1920s film fan magazine, Photoplay
An analysis of the ways Chinese activists are utilizing memes as a vehicle for political change

SALVATION ARMY CLIENT STORIES
Yahiya Shalgheen is a graduate of The Way In Transitional Housing Program in Hollywood. In 2010, at the age of 18, Yahiya arrived in the US after fleeing Syria with barely any money. Yahiya left everything and everyone he knew in Syria because he feared his life for the simple reason of who he chose to love. After struggling with homelessness for a few months, Yahiya found The Salvation Army Transitional Shelter Program where he finally found the support and stability he needed to take the next step in his journey.
SALVATION ARMY CLIENT STORIES
Paula is currently the Administrative Assistant at the Pasadena Adult Rehabilitation Center (ARC) and a loving mother. However, it took many years of hard work and discipline to get where she is at today. Before entering the ARC program, Paula knew she had a substance abuse problem, but felt so lost and too caught in the moment to get the help she so desperately needed. Luckily for her, a few of Paula’s family members referred her to The Salvation Army ARC and she entered the program with a willingness to grow, something she hadn’t allowed herself to do in a very long time.

Image source: Fox & Co. Design
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SOME OF MY BLOG WRITING
Social Media Samples
A COLLECTION OF MY WORKS
SPORTS MARKETING - UCSB ATHLETICS






MISC SPORTS MOCKUPS



NONPROFIT SOCIAL MEDIA - THE SALVATION ARMY










Contact Me
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